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  • Writer's picturejmalrakeem

Executive Summary on GENAI Data Protection, Privacy and Security Concerns + Using Data Globally

with Miguel Guillen, Director Data Foundation Architecture, PepsiCo

Elevate Xchange April 17th 4:30p-8:30p Roundtable Forum on Generative AI Presents Unprecedented Opportunities & Risks.


Data protection, privacy, and security concerns have become paramount in the digital age, as the vast amounts of data generated and shared globally raise significant ethical, legal, and technical challenges. In an era where data flows transcend borders effortlessly, ensuring the safeguarding of personal information while facilitating legitimate data use poses a complex dilemma. This abstract explores the intersection of data protection, privacy, and security in a global context, addressing the intricate balance between harnessing the benefits of data utilization and mitigating the risks associated with unauthorized access, misuse, or breaches.


The rapid proliferation of digital technologies and the increasing interconnectedness of global

networks have accentuated the need for robust data protection frameworks. Striking a balance between promoting innovation and safeguarding individual privacy rights requires comprehensive regulatory measures, technological advancements, and cross-sector collaborations. Furthermore, addressing privacy concerns necessitates transparent data practices, informed consent mechanisms, and accountability measures to engender trust among data subjects and stakeholders.

Moreover, as data becomes a valuable asset driving economic growth and innovation, the global landscape demands harmonized approaches to data protection, privacy, and security. International cooperation, standardization efforts, and the development of interoperable frameworks are essential to facilitate seamless data transfers while upholding fundamental rights and ethical principles. Ultimately, navigating the complexities of data governance in a globalized world requires a multifaceted approach that prioritizes the protection of individual privacy, fosters responsible data stewardship, and promotes a culture of cybersecurity awareness and resilience.


Listen & learn from Miguel Guillen, PepsiCo on this important Enterprise fundamental challenge.

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